The Concept of Home (Spring 2014) – “Selling Home”

 

"Raisin Bread," Fleischmann's Recipes, 1920. Courtesy of Emergence of  Advertising On-Line Project, John W. Hartman Center for Sales, Advertising & Marketing History, Duke University

“Raisin Bread,” Fleischmann’s Recipes, 1920.
Courtesy of Emergence of Advertising On-Line Project, John W. Hartman Center for Sales, Advertising & Marketing History, Duke University

Using the readings from Ruth Schwartz Cowan, Elaine Tyler May, and Ted Steinberg, and our discussions from class more generally, your assignment is to create a blog post / visual essay exploring how domesticity has been understood as an act of consumption.

Each of you will be responsible for selecting and interpreting three advertisements that allow you to present an argument about the role that consumption has played in defining the meaning of home, and how advertising has framed this relationship. 

In terms of themes that you might examine, here are some possibilities:

How consumer objects and items contribute to the construction of gender roles and expectations in the home

How capitalism relates to domestic comfort, status, and improvement

The emotional and psychological appeal that advertisers attach to domestic products

One thought on “The Concept of Home (Spring 2014) – “Selling Home”

  1. Pingback: Suburban Insecurities | American Studies Media Culture Program (ASMCP)

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